The Yellow Wallpaper And The Story Of An Hour Analysis

Charlotte Gilman’s â€Å"The Yellow Wallpaper† and Kate Chopin’s â€Å"The Story of an Hour† both take place primarily in domestic spaces representative of the attitudes and feelings of each character. â€Å"The Yellow Wallpaper† tells the story of a young woman’s decent into depression and madness, commonly attributed to the excessive and unnecessary control her husband exerts over her. â€Å"The Story of an Hour† delves into the conflicted mind of a young woman after hearing the news of her husband’s death and her subsequent liberation from his constraint. Kate Chopin and Charlotte Gilman’s stories showcase the misogynistic oppression of women at the turn of the century through their depictions of domestic spaces representative of the confinement many women†¦show more content†¦The wallpaper in the former nursey is an integral to the story, as the plot progresses the woman becomes consumed with trying to unders tand its nuances. The woman said she â€Å"had never saw a worse paper in [her] life,† going on to describe the paper’s pattern as â€Å"constantly irritating† and the color as repellant and revolting (Gilman 318). As the madness festers in the woman, she begins to see a shadowy form creeping around the wallpaper. It appears that there is a woman stuck behind the pattern, which the woman says form bars like jail cells at nighttime. The trapped woman is symbolic of how the author feels trapped by stigmas surrounding mental illness in women at the time of publication. The window is also a crucial feature to the story because as the lighting changes, so does the woman in the wallpaper. During the day she is stagnant or immobile, similar to how the woman is coerced into going on bedrest by her husband and lies awake in her bed all day. At night, however, the woman in the wallpaper is constantly moving or shaking her patterned prison, just as the woman likes to creep around at night instead of resting as she is supposed to. Charlotte Perkins Gilman uses multiple aspects of the setting of â€Å"The Yellow Wallpaper† as a way to convey the characters emotions, free of the bias of the woman’s internal struggle of needing to â€Å"get better† found in her writing. â€Å"The Story of an Hour† by Kate Chopin, on the other hand, has a moreShow MoreRelatedThe Yellow Wallpaper And The Story Of An Hour Analysis780 Words   |  4 Pageswomen went through, and how they battled for the freedoms they desperately wanted. â€Å"The Yellow Wallpaper† is a short story about a woman that goes to a summer home to rest and get well under the supervision of her husband who is also a physician. Her husband decided it would be best if she sat in a room alone and did nothing. In the end, she becomes insane and finally finds her freedom. â€Å"The Story of An Hour† is about, Mrs. Mallard, a woman who has just found out her h usband has died. Mrs. MallardRead MoreAnalysis Of The Yellow Wallpaper And Story Of An Hour1120 Words   |  5 PagesThe stories of the Yellow Wallpaper and Story of an Hour are both stories that have deep meaning, and many hidden symbols. In both stories there is a woman who in some way is oppressed by some outside force and must find a way to overcome this oppression. While in both stories the main charcter goes through a different ordeal, The main theme behind these events are the same and the two experiences can compare to eachother. the events match in both women we oppressed by men and portrayed as theRead MoreAnalysis of the Yellow Wallpaper and Story of an Hour1110 Words   |  5 PagesThe stories of the Yellow Wallpaper and Story of an Hour are both stories that have deep meaning, and many hidden symbols. In both stories there is a woman who in some way is oppressed by some outside force and must find a way to overcome this oppression. While in both stories the main charcter goes through a different ordeal, The main theme behind these events are the same and the two experiences can compare to eachother. the events match in both women we oppressed by men and portrayed as theRead MoreAnalysis Of Kate Chopin s The Story Of An Hour And The Yellow Wallpaper 721 Words   |  3 Pages8 Part 2 Literary Analysis October 29, 2017 Longing for Freedom How much would you sacrifice to have the ability to make your own decisions? Would you risk your sanity or even your life? â€Å"The Story of an Hour† by Kate Chopin and â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman both illustrate the feeling of wanting to escape and gaining freedom. Both stories are about a woman who is oppressed by her husband and trying to find a way to overcome this depression. These stories are written duringRead MoreAnalysis Of The Story Of An Hour And Charlotte Perkins Gilman s The Yellow Wallpaper908 Words   |  4 PagesKate Chopin’s â€Å"The Story of an Hour† and Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† are two short stories that share similar themes and ideas. The authors’ use of point of view, symbolism, and imagery are different but still convey the same basic idea. Both stories cover the theme of marriage and share the idea that marriage is oppressive. The stories focus on two wives desperate to break from the control of their husbands. In â€Å"The Yellow Wallpaper† the woman’s husband is a doctor thereforeRead MoreFiction Analysis879 Words   |  4 PagesEnglish 102 Dr. Alexander October 14, 2010 Fiction Analysis The two short stories, â€Å"The Yellow Wallpaper† and â€Å"Story of an Hour†, are two very similar stories. They share similarities of feminism, freedom, and marriage. The short story, â€Å"The Yellow Wallpaper†, written by Charlotte Perkins Gilman, is a story about the struggle of a woman to gain her freedom and to get her own life apart from her controlling husband. The physician, who also happens to be the woman’s husband, keeps her in aRead MoreCultural Analysis : The Yellow Wallpaper927 Words   |  4 PagesCultural Analysis: The Yellow Wallpaper Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† is a short story told from the perspective of a woman who’s believed to be â€Å"crazy†. The narrator believes that she is sick while her husband, John, believes her to just be suffering from a temporary nervous depression. The narrator’s condition worsens and she begins to see a woman moving from behind the yellow wallpaper in their bedroom. The wallpaper captures the narrator’s attention and initial drives herRead MoreEffects Of Repressing The Yellow Wallpaper 1520 Words   |  7 PagesThe Yellow Wallpaper In her story, The Yellow Wallpaper, Charlotte Perkins Gilman expresses exasperation towards the separate male and female roles expected of her society, and the evident repressed rights of a woman versus the active duties of a man. The story depicts the methods taken to cure a woman of her psychological state during Gilman’s time, and delineates the dominant cure of the time period, â€Å"the resting cure,† which encouraged the restraint of the imagination (The Yellow Wallpaper: LookingRead More Oppression of Women in Chopins Story of an Hour and Gilmans Yellow Wallpaper 1246 Words   |  5 PagesChopins Story of an Hour and Gilmans Yellow Wallpaper    The Story of an Hour by Kate Chopin and The Yellow Wallpaper by Charlotte Perkins Gilman share the same view of the subordinate position of women in the late 1800s. Both stories demonstrate the devastating effects on the mind and body that result from an intelligent person living with and accepting the imposed will of another. This essay will attempt to make their themes apparent by examining a brief summery of their stories and relatingRead MoreFiction Essay: Yellow Wallpaper and Story of the Hour1517 Words   |  7 Pagesï » ¿Victoria Reyes English 104-OL5 Professor Steiner September 9, 2013 â€Å"The Yellow Wallpaper and Story of The Hour: A Character Analysis† Marriage has often been described as one of the most beautiful and powerful unions one human can form with another. It is the sacred commitment and devotion that two people share in a relationship that makes marriage so appealing since ancient times, up until today. To have and to hold, until death do us part, are the guarantees that two individuals make

Argumentative Essay On Gun Control - 1610 Words

Gun Control Although gun control laws are made to prevent violent outcomes, the influence which laws carry are the complete opposite to what one would think. Ever since the ratification of the Second Amendment, the debate on gun control has become a very heated topic. There is one side that believes that guns should be banned in order to stop any future tragedies from occurring. On the other hand, there is another side that believes guns are our cherished right to own and we should be allowed to use them freely. Even though many gun advocates believe that guns should be used in its continued free fashion, there are many tragic events occurring in the US almost everyday, that should lead to the scrutinization of guns. The Second Amendment†¦show more content†¦Although this event was mainly overseen, this occurrence added insult to injury as talks about gun control revolved around this issue, but no initial laws nor decisions were made. In the past twenty years, there has been an increase of major gun laws that have been able to prevent some tragedies and the wrongful sale of guns. Even though we are at a point where society has changed in the US, gun control has still been a controversial subject that doesn’t seem to have any compromise coming in its near future. Although guns can’t be directly banned, there have been many bills enacted in order to decrease the countless occasions of gun violence, such as adding background checks and adding tougher guidelines for purchasing a gun. In this article written by Abby Norman, she says, â€Å"It wasn’t until 1993 that background checks were instituted as a precursor to gun ownership which came as part of the Brady Handgun Violence Prevention Act† (Norman, 2015). This law implemented a five day waiting period for a licensed manufacturer, seller, or importer to sell, transfer, or deliver a handgun to someone who is unlicensed. At first, this Act was successful as it was able to prevent the selling of over 70,000 handguns, although just four years later, the law ceased to apply in November 1 998. In the same, President Bill Clinton enact a newer and broader version of the Brady Act, which was brought along with other rules as it now applied toShow MoreRelatedArgumentative Essay Gun Control1410 Words   |  6 Pages English 101 Argumentative/Persuasive Essay 4/12/2013 Word Count 1,255 Readability 12.3 There are new proposed gun control laws in the aftermath of the massacre at Sandy Hook Elementary School in Newton, Connecticut that occurred on December 14th, 2012. This incident claimed the lives of twenty 1st graders and six adults and has set the government in motion to try to prevent future acts of violence by strengthening gun control laws in the United StatesRead MoreGun Control : Argumentative Essay Essay1702 Words   |  7 Pages100 3 November, 2014 Gun Control: Argumentative Essay The gun control debate is a good example that justifies the common known mantra that history will always repeat itself. Gun control is a regulation put forward with an aim of managing the purchase and ownership of firearms with the main aim being to reduce the criminal and unsafe use of firearms. The gun control measures involve strategies such as registration of firearms aimed at restricting the ownership of guns by people proved to beRead MoreArgumentative Essay : Gun Control Essay1000 Words   |  4 Pages Argumentative Essay: Gun Control in America â€Å"The second amendment of The United States Bill of Rights is my concealed weapons permit, period.†- Ted Nugent. Saving lives one by one starts with limiting the purchase, sale, and use of guns in America. According to Alexander Lee, the political and social debate over the question of how much gun control is appropriate and it has been regularly discussed within the last decade. Shootings such as Sandy Hook, and Tucson shootings have raised the government’sRead MoreArgumentative Essay On Gun Control1153 Words   |  5 PagesIn an editorial published in the Vidette Online titled â€Å"We Need Gun Control Now More Than Ever,† the editorial board takes on the topic of the need for stricter gun control. The editorial board reports that if gun control isn’t more strictly enforced it will only create more mass shootings. They make the point that if there was stricter gun control many people would still be living, but their lives have been cut short because of mass shootings. The editorial board is correct when they go on to sayRead MoreArgumentative Gun Control Essay1422 Words   |  6 PagesArgumentative Gun Control Paper The issue of Gun Control has been on the minds of humans for hundreds of years. How do we protect ourselves and our loved ones? How do we keep such a dangerous weapon out of the hands of the wrong person? Inside the Second Amendment we are granted the right to Bear Arms. Having that amendment gives each person the ability to carry a weapon if they choose, so how can we control who should or shouldn’t carry? According to an article evaluated from KovandizicRead MoreArgumentative Essay On Gun Control1397 Words   |  6 Pagesto the United States Constitution protects the right of the people to bear arms and was adopted on December 15, 1791, as part of the first ten amendments located in the Bill of Rights. Since then there have been many attempts to create stricter gun control legislation and this leads to the argument whether or not this is an attack on the 2nd  Amendment? The Bill of Rights amendments adds to the Constitution specific guarantees of personal freedoms and  rights. The Second Amendment was originally basedRead MoreArgumentative Essay On Gun Control757 Words   |  4 PagesWhat is gun control? Who is affected by gun control? Why should someone care about gun control? Imagine going to a concert with your friends and family, you guys are laughing and having a good time when all of a sudden someone starts shooting up the place. Are you thinking to yourself if guns were banned this wouldnt have happened? Or are you wishing you had a gun to protect everyone from what is happening? Gun Control has been an issue since the beginning of time, there are some people who thinkRead MoreArgumentative Essay On Gun Control715 Words   |  3 Pagescourse you can expect an ongoing political conversation on how to prevent attacks like this. During the attack, Paddock used what is called a â€Å"bump stock,† on many of his guns, making his gunsâ €™ rapid fire, like an automatic gun, which is what made it so easy for him to open fire and attack so many. After the tragic event, a gun control organization looked into the device that helped aid Paddock in his attack and decided they would sue the makers for making it so accessible, and other reasons. WashingtonRead MoreArgumentative Essay On Gun Control1006 Words   |  5 PagesGun control in the United States is a very controversial topic in today’s political society, leaving the nation divided into two sides with two strongly opinionated beliefs. This all started with the increase in the amount of mass shootings and an overall increase in gun violence. The two sides consist of the liberal point of view and the conservative point of view. The liberals believe that the availability of firearms to the people in the country is a major issue, and that the U.S. government isRead MoreArgumentative Essay On Gun Control749 Words   |  3 PagesAs deciding to what topic I would choose to write a research paper on, the choice was quite simple. The major topic of many discussions today are about guns, gun control and how deadly they can be. The question at hand in my book is simple, are guns bad or are people bad? I believe that legal citizens, who can pass a background check with no prior felonies, should be entitled to the right to purchase and obtain a firearm. With that being said, there are quite a few loopholes in the current

Communications Strategic Integrated Market â€Myassignmenthelp.Com

Question: Discuss About The Communications Strategic Integrated Market? Answer: Introduction A model or a theory which has been considered as liable and relevant for the accomplishment of the objectives and goals of the marketing campaign and this is done through a well-coordinated use of various promotional mechanisms and tools which are cavernous to strengthen each other. On the basis of the research which has been executed by American Association of Advertising Agencies about the concept of integrated marketing communication, and according to which the term IMC values the comprehensive plan which will be evaluating the strategic roles of the variety of communication disciplines (Spacechimp 2011). This is also involved in advertising, public relations, personal selling, sales promotion which is then combined for providing a clarity consistency and maximum communication impacts. IMC will be proven very much beneficial for the business entity in varied senses. The biggest advantage of implementing this approach is that it goes a long way for developing brand awareness among the market and that too at a minimum expense. This model of communication also aids in business marketing and also in the case of direct interactions with the clients. Organizations will be able to promote their products and services in the target market and also will be developing trust among the consumers. Integrated marketing communication process is a contemporary mechanism which scores over the traditional mechanisms. This approach focuses on not only attaining the new consumers but also development and maintaining long-term healthy relationships with them. This approach also aids in saving time as it is wasted in figuring out for the best and the most appropriate marketing tool. The below-executed analysis has been furnished after conducting a detailed research on Woolworths Ltd which is Australian brand equity and is well renowned in the sector of supermarkets. It was established on 5 December 1924 and its home office is situated in Bella Vista, New South Wales, Australia, by F.W. Woolworth (Businessstudynotes 2015). Moreover, the report has been made focused on the IMC campaign which is named as GREEN IS THE NEW IN. The organization gives prizes and reliability reward to the clients in the event that they purchase an item from the organization's stores. The facility of the rebate on the item is additionally accessible as indicated by the regions. The rivals of the organization in Australia incorporate, Coles, Aldi, etc. Woolworths serves around 18 million clients consistently and they offer an incentive to every last one. Woolworths is an Australian markets organization which operates in retail and general store items. IMC objectives IMC (integrated marketing communications) remains for incorporated advertising interchanges. The concept has been considered as a wide advertising idea that spotlights on staying with showcasing and correspondence endeavors reliable and facilitated (Uwaterloo 2014). Thus, any messages the organization conveys through any sort of media ought to fortify a steady brand picture. Powerful IMC objectives are particular, quantifiable, evaluated and have an expressed time period. The below mentioned are the IMC objectives: Brand awareness: A standout amongst the most widely recognized and easy IMC objectives are developing brand awareness. Prior to selling the particular items Woolworths, it needs to make brand awareness among its target market, and this should be done for spreading awareness and also its significance (Smartling 2017). For instance, a brand-awareness objective may state "Increment brand awareness by 20 percent within three months." Favorable attitude: After the business organization sets up brand awareness, its next real advance is to influence clients to purchase its products and services. As an IMC objective, influence may incorporate making a great brand attitude or a high expectation to purchase among clients. The business entity may also evaluate general attitudes toward its image prior and then afterward a promoting effort to check whether they moved forward (Entrepreneur 2017). It could likewise think about the aim of clients to purchase after the marketing event. Brand loyalty: The ultimate and the final objective of this approach can be considered as the loyalty of the clients and the consumers which can be also termed as development and maintaining the strong and loyal relations with the consumers (Garvey, 2014). Woolworths can set brand loyalty as the IMC objective which can further comprise of increasing the customer database by 25% overall and enhancing the existing customer base by 15% within the time duration of 6 months. S: The marketing objectives are required to be significant for the entity and the same should be for the employees M: The objectives should be so developed that they are easily measurable. For instance, the promotions should increase the customer base by 25%. A: Moreover, the objectives should be practically attainable. R: The objectives should be based on some real facts and figures; no fake assumptions are required to be developed. T: There should be a fixed deadline for completion of the tasks or the determined goals. Segmentation target market analysis The concept segmentation is concerned with analysis which has been executed on the division of the market and the consumers (Grunig, 2013). This analysis is focused on the divisions of the consumers which is done so as to plan the strategies so as to develop and design the products and the services as per the requirements of the consumers. The below presented are the main variables which will aid Woolworths in the segmentation process: Demographic segmentation: - The economic condition of Australia is considered as very much favorable for the development and growth of the supermarket. The region has also been rated under the category of developed nations and on the basis of the survey it has also been observed that income level and standard of living of the people is quite high (McQuail Windahl, 2015). Moreover, this segment also includes consumers of different age groups, family size income and buying patterns etc. Psychographic segmentation: - This is one of the most significant segments in the executed analysis as it includes the traits, values, and lifestyles of consumers. Generally, Woolworths should target the consumers from every income groups as the supermarkets have products range from low cost to premium and which can be afforded by each income group. Moreover, it has also been observed that purchasing power of the consumer in Australia is relatively high. Geographic segmentation: This type of segmentation is based on the division which is executed on the basis of the geographical variables (Arnold Boggs, 2015). The needs and the requirements of the consumers vary on the basis of their geographical conditions. And hence the business entity is required to maintain the availability of the products on the basis of these requirements. Generations: The concept of generational marketing has been based on the segmentation of population on the varied range of demographic and psychographic variables (Richards Schmidt, 2014). This strategy can be used by Woolworths for attaining competitive advantage and also for digging up the clients. Benefits: The main objective of the marketing segmentation is to analyze the marketing conditions and also the consumers so as to divert the efforts of the workforce in a right direction. This objective can also be considered as one of the biggest advantages of this process. This will also benefit the Woolworths is bringing the reduction in a number of expense as there will be minimization in the wastage due to the diversion of efforts in the right direction (Kraidy, 2017). Moreover, this will also aid the business corporation in bringing enhancement in the satisfaction level of consumers as requirements and needs of the consumers are considered on priority due to segmentation. Usage: Minimization of the wastage of the efforts of the employees which was earlier was done in analyzing the market and consumer trends (Jensen, 2013). This approach also aids the business corporation in developing and designing of better and improved goods which will enhance the customer satisfaction. Target market The target market is the segments of the consumers which are developed by the business corporation on the basis of some the variable which is considered as an integral part of the process of sales (Zillmann, 2013). As this segmentation will offer Woolworths with the data about the consumers and their behaviors, needs, requirements, and demands. This will aid the business entity in developing and designing the products and services as per the requirements of the consumers. Moreover, the essential target advertises is where the organization trusts that they will be to give their most obvious opportunity. Woolworth likewise has an essential target advertise that incorporates clients having high-wage chunks. The organization goes for social advancement and focus on the natural needs of the client. That is the reason the product is offered to the constrained scope of the general population. However, store items are accessible for all age assemble individuals. The expectation for everyday comforts or lifestyle of the Australians is very high when contrasted with alternate nations. On the basis of the survey, it has been observed that over 76% of the general population purchase goods from stores and supermarkets. This demonstrates the expectation for everyday comforts of the Australians (Kasper Kellerman, 2014). So it without a doubt demonstrates that the organization can easily gain a benefit subsequent to focusing on the essential market. The next concept is the secondary target market which has been considered as the second most imperative for the organization. The general populations who purchase the item as per their inclination are the second most empirical clients. The clients of the specific item just create a deal for one item. Henceforth, organization concentrates on this market on the auxiliary premise. The disposition of the client towards a result of the Woolworth goes under the conduct of the client for that item. Eventually, organization chose at whate ver point client inclination is for a solitary item then it goes ahead the auxiliary market. Moreover, the business corporation can also make adoption of target market strategy which will enhance the quality of the process and will also aid the business entity in a number of other aspects (Richards Schmidt, 2014). The business corporation can make use of differentiated marketing strategy for targeting the segmented consumers: Differentiated strategy: A differentiated marketing system is a point at which an organization makes crusades that interest to no less than two market sections or target gatherings. For instance, Woolworths can advance for a sale that interests to individuals in two different cities and regions, or the organization can advertise an item that interests to ladies in no less than two age gatherings. Differentiated marketing techniques can target numerous portions; shoe organizations regularly make crusades that interest to the two men and ladies in an assortment of age gatherings. Differentiated marketing techniques can likewise utilize distinctive messages in a similar battle for various portions. For instance, a retailer may showcase ease to a financial plan cognizant section and item quality to a princely market portion. This strategy can be proven beneficial for Woolworths as it will develop differentiation among the products and which will attain the competitive advantage among the competitors. Creative idea The below mentioned is the marketing campaign which has been launched by Woolworths and the mentioned are the core components of the advertising campaign. Campaign name: GREEN IS THE NEW IN Message theme: The theme of the message is creating awareness for environment safety and going green (Ginsburg, Kinsman American Academy of Pediatrics. 2017). Core message: The main aim of the marketing campaign is to develop and creating awareness regarding the environment and significance of the same. Moreover, as Woolworths is dealing in supermarkets the entity wants to sell the products without harming the environment (Lawrie, 2014). Creative effective advertisements involve significantly more than just having an incredible item or a sharp motto. The innovative procedure of promoting requires watchful arranging with respect to the imperative aspects of ads and ads. Every promotion comprises of different components that are coordinated to shape a cognizant message that will achieve the objective group of viewers and influence the consumer to settle on a choice to buy the item. Woolworths can make utilization of innovative techniques to create powerful promoting messages. Each component of the publicizing message is painstakingly arranged and executed (Beach, 2014). Sponsors utilize distinctive execution systems and publicizing advances to achieve the intended interest group with an enticing message that contains both verbal and visual viewpoints. The main objective of the message strategy is communicating the brand and the products to the target market and that too in a creative and influential manner. This concep t can also be considered as the plan for the generation and development of the advertisement. The business entity can develop and utilize a combination of rational and emotional appeals in the message strategy. The following is the creative message strategy .i.e. Cognitive strategy. This strategy can be adapted by Woolworths LTD. Cognitive Strategy The prime objective of the cognitive message strategy is to outline an advertising which will affect the trust or knowledge of customers (Hatziargyriou, 2014). For instance, in case of PepsiCo Vietnam, the latest business technique of Pepsi in 2012 is discharged in the USA and after that all-inclusive. With the trademark Live for the time being", Pepsi conveyed the message to clients particularly youthful eras, Pepsi has been turning into the second well-known brand on the planet and saw profoundly as the basic drink which helps individuals to invigorate and recuperation vitality after occupied day. Designing an ad which will impose impacts on the audience beliefs and also on the data structure has been considered as the prime goals of the cognitive message strategy approach. Woolworths can be attained by suggesting benefits from anyone (Percy, 2014). The food items from the supermarkets of Woolworths can be considered as a relevant example in this case. Food can be presented as healthful, enjoyable tasting, or low calorie. Moreover, another example could be a tool of any type, and this product can be described as being durable, convenient, or easy to use. Hence it has been observed that the main goal of this approach is to make clear and also create awareness of the benefits to the consumer. This strategy has also been sub-divided into five major forms which are as follows. Comparative advertisements From the above-presented description, it has analyzed that the cognitive message strategy has been proven beneficial for the business corporation in terms of a number of aspects. By developing awareness about the products and their particular features the business entity will be enhancing and bringing an increase in the sales and demand for the products and services (Blakeman, 2014). Moreover, the products will be having a distinct image among the competitors and this will aid them in attaining a competitive advantage. Positioning strategy The idea of situating methodology has been considered as a mindful arrangement or system which has been working on the emblematic levels of the shoppers' awareness. Likewise, the situating technique has been produced on business data and seeks after to make the point by point chain of words which will build up the adjust ideas of separation, refinement, and likeness in a brought together brand-account. This has been considered for the long haul exertion and which is executed for setting the brand value and furthermore of its items or administrations. This will likewise build up a novel space in the psyches of the focused on purchasers and which will be demonstrated especially helpful for the business substance (Thorson Moore, 2013). This can also be considered as the attempt which has been executed by the business corporation so as to set the brand apart from the audience and also stimulate the way in which the target market observes them. On the basis of the research which had been conducted in the sector of the supermarkets of Australia, it has been observed that Woolworth in Australian regions have a relatively high demand as compared to its competitors. And the same can be analyzed by measuring the expenses incurred by the governing bodies on the concerning sector. On the basis of the further study which has been executed on the marketing trends, it has been observed that Australia spends $32.6 billion at Woolworths which is high as compared to the other supermarkets in the sector of the region. And all these variables have been dictating the popularity of the brand and the position of the business corporation. Moreover, it has been analyzed that the business entity has been ranked on 1st position in Australia. Unique selling proposition: The concept can be defined as the factor of consideration which has been presented by the seller. This concept has also been considered as the key to effective selling and this can only be done after pinpointing the business in a unique manner in the world of the homogenous products and competitors. This will require the business corporation to pinpoint some hard soul searching and creativity. Communication and media mix strategy A communication strategy has been considered as a critical piece which is bridging the gaps between the situational analysis and the adoption of the societal and the behavioral change communication program (Belch et al., 2014). Moreover, it can also be termed as the transmission of the information and data between the individuals within the business organization. The below mentioned are the most integral factors of the concept: The below presented are the communication strategies which can be implemented by Woolworths Pvt Ltd: The business entity and the team should focus on the issues and the problems, not on the person. The seniors and the superiors are required to be genuine, not manipulative. Flexibility should be maintained by the team leaders and the authorities. A sense of equality should be maintained by the team leads and the superior authorities. The below mentioned are some of the main communication strategies which can be adopted by Woolworths: Advertising: The business entity can make use of a number of advertising tools and mechanisms which will aid the corporation in attaining the new customers and will also enhance the awareness about the products and the services of the company. Sales promotion: The concept is concerned with the promotions which are made by the business entity by adopting some offers and schemes or also by offering free cost services and products as samples. Direct marketing: This strategy can be considered as one of the most effective mechanisms which can be utilized in the company is expecting to launch a new product or while entering the new market or region (Edsa 2017). Personal selling: This strategy has also been considered as one of the most effective mechanisms or tool to communicate and develop relations with the consumers and target market (Knowthis 2017). The biggest advantage of personal selling is that it offers immediate results and which make the team and the entity about the effectiveness of the strategies and plans which are implemented. Personal relations: This strategy will enable the business entity to develop a distinct image in the market and also in the minds of the consumers. This will also bring an increase in the market share as the consumers will think to perceive the promoted products and also a hike in the goodwill will be observed. Media mix strategies Digital media: This concept has been considered one of the contemporary means of the medium or a platform which communicates the message the messages which are required to be conveyed by the business entity till the targeted segments. This mix involves utilization of the tools such as blogs, cell phone applications, email etc. Print media: This involves pamphlets, business magazines, newspapers, billboards etc. are some of the main tools which are considered as relevant for communicating the messages. Social media: This is another tool or mechanism which has been considered as one of the fastest in the list of the communication strategies. This mechanism is very much effective and is widely used a tool. Earned media: This concept can be considered as the online word of mouth which is generally determined and presented in the form of viral tendencies, mentions, shares, reports, reviews, recommendations. Owned media: This form of media mix is any web property which can be controlled and is unique for the brand of the business corporation (titangrowth 2017). Paid media: This media can be considered as a good medium and also a good way to promote the product or service for driving earned media. Budget The concept of budgeting can be considered as the plan or the strategies which are required to be developed by the business corporation so as to plan for the expenses done. Budgets are considered as an integral part and which is also liable in operating the business in a successful manner (Mymoneycoach 2017). This concept has also been nominated as the key to the successful business organization. The concept of budgetary control can also be considered as a mechanism whereby actual results are compared with budgets. The term budget can be termed as a quantitative plan which can be utilized as a mechanism for deciding which operations and functionalities will be selected in the long run (business and finance.expertscolumn 2015). For instance, in case of Woolworths, the budgeting for operations comprises of the following: Predicting the future sales Developing estimates for long-run cash collections and payments Recommendations from employees The business entity is required to adopt the most contemporary approaches and models for managing the communication within the organization and IMC is the most preferred option. Effective communication strategies will enhance the organizational operations and functionalities which will in-turn will lead to success and growth of the business corporations. Open and informal communication procedures should be implemented so as to increase the involvement of employees within the operations within the organizational structure. Appropriate and advanced training sessions and crash courses which are related or should be organized so as to bring enhancement in the selling and communicating skills and capabilities. This will offer them an ease while interacting with the consumers and the clients. The employees expect to be involved in the marketing campaigns and events as volunteers so as to enhance their potential and expertise on the same grounds. Training sessions over the use of equipments and tools which are utilized in the manufacturing processes and operations. An open form of communication process should be developed which will aid the middle and lower level employees to have interaction with management level staff. This will enhance their expertise to another level. The executives have recommended to authorize them to offer the additional services and offers for building the relations with the consumers which in-turn will enhance their credibility and goodwill. The managerial staff should be provided with some advanced training sessions and programs which will aid them in developing their interpersonal skills. And enhancement in the capabilities and skills will help them in developing the connections and bonds with the lower and middle level employees. Open and informal communication approaches should be adopted so as to increase the involvement of the middle and lower level employees in the managerial activities and functionalities. This will also increase the dedication and interest of the employees which will in-turn will offer a hike in the efficiency, effectiveness and productivity. The engagement of the employees and lower level staff should also be increased in the decision making process which will also increase their dedication and the same will be proven beneficial for the business entity. Additional incentives and rewards system can be adopted so as to praise the employees on their performance. Conclusion In the limelight of the above-executed analysis, it has been concluded that Woolworths has been planning for integrated marketing communication and the same should be implemented for maintaining and developing an efficient and effective communication throughout the organizational structure. Moreover, the business entity has been making use of a number of a matrix and contemporary approaches for enhancing the efficiency and effectiveness of the concept. References Arnold, E. C., Boggs, K. U. (2015).Interpersonal Relationships-E-Book: Professional Communication Skills for Nurses. Elsevier Health Sciences. Beach, L. R. (2014).Decision making in the workplace: A unified perspective. Psychology Press. Belch, G. E., Belch, M. A., Kerr, G. F., Powell, I. (2014).Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Blakeman, R. (2014).Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. businessandfinance.expertscolumn. (2015). Importance of effective budgeting system in business organization. Retrieved from: https://businessandfinance.expertscolumn.com/importance-effective-budgeting-system-business-organizations. Businessstudynotes. (2015). Communication strategy Definition Types of communication strategies. Retrieved from: https://www.businessstudynotes.com/others/business-communication/communication-strategy-types-of-communication-strategies/. Edsa. (2017). Advantages of direct selling, Retrieved from:. https://www.edsa.ee/en/direct-selling/advantages-of-direct-selling/. Entrepreneur. (2017). Unique selling proposition(USP). Retrieved from: https://www.entrepreneur.com/encyclopedia/unique-selling-proposition-usp. Garvey, W. D. (2014).Communication: the essence of science: facilitating information exchange among librarians, scientists, engineers and students. Elsevier. Ginsburg, K. R., Kinsman, S. B., American Academy of Pediatrics. (2017).Reaching Teens Strength-Based Communication Strategies To Build Resilience and Support Healthy Adolescent Development. Grunig, J. E. (Ed.). (2013).Excellence in public relations and communication management. Routledge. Hatziargyriou, N. (Ed.). (2014).Microgrids: architectures and control. Wiley/IEEE Press. Jensen, K. B. (Ed.). (2013).A handbook of media and communication research: Qualitative and quantitative methodologies. Routledge. Kasper, G., Kellerman, E. (2014).Communication strategies: Psycholinguistic and sociolinguistic perspectives. Routledge. Knowthis. (2017), Advantages of personal selling, Retrieved from: https://www.knowthis.com/personal-selling/advantages-of-personal-selling. Kraidy, M. (2017).Hybridity, or the cultural logic of globalization. Temple University Press. Lawrie, A. (2014). An exploration of perceptions of verbal and non-verbal communication strategies on intercultural group interactions and how they impact on learning and teaching in higher education.Internationalisation and the Student Experience, 14. McQuail, D., Windahl, S. (2015).Communication models for the study of mass communications. Routledge. Mymoneycoach. (2017). What is budgeting? What is budget. Retrieved from: https://www.mymoneycoach.ca/budgeting/what-is-a-budget-planning-forecasting. Percy, L. (2014).Strategic integrated marketing communications. Routledge. Richards, J. C., Schmidt, R. W. (2014).Language and communication. Routledge. Richards, J. C., Schmidt, R. W. (2014).Language and communication. Routledge. Smartling. (2017). Market positioning strategy guide. Retrieved from: https://www.smartling.com/market-positioning-strategy/. Spacechimp. (2011). Pros and cons of integrated marketing. Retrieved from: https://spacechimp.io/pros-and-cons-of-integrated-marketing/ Thorson, E., Moore, J. (Eds.). (2013).Integrated communication: Synergy of persuasive voices. Psychology Press. titangrowth. (2017). What is earned, owned paid media The difference explained, Retrieved from: https://www.titangrowth.com/NewsArticles/trifecta.html. Uwaterloo. (2014). Effective communication: Barriers and strategies. Retrieved from: https://uwaterloo.ca/centre-for-teaching-excellence/teaching-resources/teaching-tips/communicating-students/telling/effective-communication-barriers-and-strategies. Zillmann, D. (2013).Selective exposure to communication. Routledge

The Myers

Identifying the specifics of one’s personality and determining how these unique characteristics will shape one’s professional growth is a challenging task. Because of the large number of aspects, which a personality can be evaluated from, it is rather hard to keep the focus on what is important.Advertising We will write a custom assessment sample on The Myers-Briggs Type Indicator (MBTI) specifically for you for only $16.05 $11/page Learn More Herein the significance and doubtless superiority of the MBTI test compared to other personality analysis tools lies: it helps one assess one’s personality from a number of perspectives, at the same time keeping the focus on identifying the environment, in which the customer is likely to grow professionally and experience job satisfaction (Henkel, Marion, and Bordeaux 16). Taking MBTI, one is likely to notice that it provides a detailed analysis of the aspects of one’s personality such a s introversion/extroversion, intuitiveness/observation, thinking/feeling, judging/prospecting, and assertiveness/turbulence (â€Å"Our Theory† par. 1). Consequently, the possibility to determine whether one is likely to be a leader or a staff member, whether one likes to be a team member or to work on their own, etc. is provided. The test, therefore, can be viewed as a rather valid tool for testing one’s personality. The number of aspects, which MBTI allows integrating into the assessment, creates premises for a very objective and detailed evaluation of the participant, therefore providing solid grounds for defining the tools that can be used for improving one’s process of knowledge and skills acquisition: â€Å"The personality profiles yielded by the MBTI are observed to enhance peer educator awareness of themselves and others during the training, and this is perceived as an essential starting point in developing their skills in helping others† (Munro 1) . Likewise, the tool in question can be used quite successfully in career counseling. Providing a sound foundation for making assumptions regarding one’s communication specifics, the degree of introversion and extroversion, and helping one locate one’s source of excitement and calm, MBTI serves as a perfect means of defining the leadership qualities and the ability of the candidate to communicate. Consequently, the process of determining the possible path of one’s career development becomes much easier: â€Å"certain personality types were more likely to be promoted than others† (Furnham and Crump 1515). Claiming that MBTI defines the course of one’s career development entirely, however, would be quite a stretch. Whereas the aforementioned test can and should be incorporated into the array of techniques used for career counseling, it informs the strategy that a career council considers appropriate, yet does not necessarily define it. The MBTI test provides a deep insight into the environment, in which the candidate is likely to feel encouraged for the further development, including personal and professional one; however, it does not restrict one to a particular amount of choices (Muller and Pennington 67).Advertising Looking for assessment on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Since the test under analysis offers a plethora of opportunities for an adequate evaluation of the client’s personality features and character traits, which determine the environment, in which one is likely to evolve professionally, the test should be included in the set of tools used by a career council. It should be borne in mind, though, that the tool under analysis only serves as the means of identifying the methods of discovering and developing the abilities of the client. When used the proper way, MBTI will empower career councils to help their customers explore the latterâ⠂¬â„¢s strengths and weaknesses to identify the environment, in which they are likely to grow both personally and professionally. Appendix A: MBTI Results (â€Å"Your Personality Type Is: Logician (INTP-T)† par. 1) Appendix B: Results Description Works Cited Furnham, Adrian and John Crump. â€Å"The Myers-Briggs Type Indicator (MBTI) and Promotion at Work.† Psychology 2015.6 (2015): 1510–1515. Print. Henkel, Thomas, James Marion, and Debra Bordeaux. â€Å"Researching MBTI Personality Types: Project Management Master’s Degree Students.† The Journal of Human Resource and Adult Learning 11.1 (2015): 14–23. Print. Muller, Rick and Karen Pennington. â€Å"Using the Myers-Briggs Type Indicator ® and Ignatian Pedagogy Model for Improved Learning in Master’s Level Finance Classes for Nurses.† Jesuit Higher Education 3.1 (2014): 64–74. Print.Advertising We will write a custom assessment sample on The Myers-Briggs Type In dicator (MBTI) specifically for you for only $16.05 $11/page Learn More Munro, Nicholas. â€Å"The Use of the Myers-Briggs Type Indicator in Peer Education: A Positive Psychological Approach to Peer Educator Training and Peer to Peer Based Interventions in Higher Education.† Journal of Counselling and Development in Higher Education Southern Africa 1.1 (2011): 1–11. Print. Our Theory n. d. Web. https://www.16personalities.com/articles/our-theory. Your Personality Type Is: Logician (INTP-T) 2015. Web. https://www.16personalities.com/intp-personality. This assessment on The Myers-Briggs Type Indicator (MBTI) was written and submitted by user Aria Richardson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.